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hoof1.jpg (5065 bytes)What is RealDEER?

The history of RealDEER began with an avid hunter's search for the real thing and recent university research about chemical communication and physical attraction among whitetail deer.  With this in mind, our goal was to develop a lure that has the exact smell of a live deer.

The natural smell of a live deer is much more than the smell of urine and actually comes from the glands of deer.   These glands are located on various parts of the deer's body and produce natural aromatic compounds that adhere to the hairs on the gland.  These very special gland hairs have been designed by nature to be the perfect scent absorbing, scent holding medium and contain the very same compounds and smells that deer use for personal identification, scent marking and recognition.  In other words, these glands give the deer their own individual smell.

The real secret to producing the smell of a live deer is to immediately seal and deep freeze these compounds and smells once removed from the deer.  (This is much like what hospitals do to preserve human tissue and it is the only way to perfectly preserve these volatile compounds.)  But, we don't stop there.  We make sure it is kept that way until it reaches you.   The end result is the perfect deer attractant.

When deer smell RealDEER they actually think they smell another deer, not deer urine, and their reaction can truly be amazing!  Deer are attracted to and seek out other deer and the only thing that smells like a deer is a deer with all of its naturally occurring smells.


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"Like you, I have spent many dollars trying to find a deer attractant that really works.  One that works on all deer, all the time, without spooking them.   With RealDEER, we have done just that!   RealDEER is the most advanced, freshest and attractive deer lure ever developed and when used properly, it absolutely will bring deer to your stand."

Keith Shannon

hoof1.jpg (5065 bytes)Past Theory vs. Present Knowledge

shannon1a.jpg (29549 bytes)For years we have been led to believe that deer communicate primarily through urine and that by using it we could attract deer.   Did you know:....


hoof1.jpg (5065 bytes)Ammonia is a product of decay and is not natural in the animal world!

hoof1.jpg (5065 bytes)Deer have never smelled that rank ammonia odor sold in bottles

hoof1.jpg (5065 bytes)Fresh urine actually smells very mild and mellow!

hoof1.jpg (5065 bytes)According to the University of Georgia, deer urinate nine times a day, on average!  40 deer per square mile yields 11 gallons of urine per day!

hoof1.jpg (5065 bytes)According to studies by the University of Georgia, even fresh estrous urine was not found to be significantly more attractive to deer than....water!

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2 Oz. Bottle of RealDEER
RealDEER all-natural, volatile, organic deer attractant is now available in a convenient 2 oz. Squeeze bottle.

hoof1.jpg (5065 bytes) RealDEER Is Now Available In 2 oz. Bottles for Increased Versatility

Louisville, GA -- When RealDEER All-Natural Deer Attractant was introduced in a frozen bag form in late 1999, the all-natural, volatile organic deer attractant created a storm of interest. Now, because of intense hunter demand, Shannon Outdoors has devised a manner for bottling this volatile organic attractant.

"RealDEER liquid contains the natural volatile odors present on all live deer," Keith Shannon, president of Shannon Outdoors says. "We have now captured and perfectly preserved in a liquid form, the natural smells and volatile compounds exactly as they occur on a real, live deer. The end result is the perfect deer attractant."

RealDEER liquid has been tested for two years and the deer attracting abilities of RealDEER are amazing. "Most people will see deer reactions that they have never seen before," Keith says.

hoof1.jpg (5065 bytes)New RealDEER liquid is easy to use and to carry. Very user-friendly,

hoof1.jpg (5065 bytes)RealDEER cannot be used in a negative or game-alarming manner.

hoof1.jpg (5065 bytes)New RealDEER in liquid form is extremely effective in attracting and holding all deer all the time.

hoof1.jpg (5065 bytes)New RealDEER liquid form can be stored with your normal hunting gear and used at any time of the year.

Because RealDEER is the natural odor of live deer, it can be used in just about any situation imaginable. RealDEER has been used successfully at scrapes, laying scent trails, rattling, suspended as a scent pouch or post, by sprinkling on the ground and even slinging it onto surrounding brush from your treestand!

SPECIAL NOTE: RealDEER is NOT an imitation, synthetic or a urine-based scent, but contains the exact odors present on all live deer. Therefore, there are no smells from ammonia or spoiled urine, no foreign ingredients, no chemical breakdowns and no spooked deer.

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Toll Free: 800-852-8058 | Voice: 843-644-4419
FAX: 843-644-4418 | E-Mail: RealDEER
US Patent #6,165,570
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